I’m Anna. I design products for growth.

Anna Shlapakova

Senior Product Designer

7 years of experience

I’m Anna. I design products for growth.

Anna Shlapakova

Senior Product Designer

7 years of experience

Featured work

Tablet showing Streamline CRM UI

FinTech learning platform

Laptop showing Bloomy UI

Driving Growth for Birdview

Laptop showing Orbit UI

Growth Marketing System for Birdview

Phone showing NovaPay UI

Designing a monetization system for partner offers

Kind words from others

  • Julia Petrus

    Senior Product Manager at Brainsome

    "Anna combines product thinking, data, and collaboration to design scalable, high-impact user experiences."

  • Nano Janelidze

    Senior SEO Specialist at Brainsome

    "Anna is a collaborative designer who bridges product, SEO, and UX to create high-performing experiences."

  • Emilia Zhied

    Head of Marketing at Birdview PSA

    "Anna is a proactive designer with a strong growth mindset, always seeking better solutions and new ideas."

  • Julia Petrus

    Senior Product Manager at Brainsome

    "Anna combines product thinking, data, and collaboration to design scalable, high-impact user experiences."

  • Nano Janelidze

    Senior SEO Specialist at Brainsome

    "Anna is a collaborative designer who bridges product, SEO, and UX to create high-performing experiences."

  • Emilia Zhied

    Head of Marketing at Birdview PSA

    "Anna is a proactive designer with a strong growth mindset, always seeking better solutions and new ideas."

  • Konstantin Kasko

    Frontend Engineer, React

    "Anna designs clear, structured solutions that make complex products easier to build and collaborate on."

  • Kirill Pashkin

    Head of Growth at GanttPRO

    "Anna brings strong design intuition, energy, and a positive impact to every team."

  • Alexandra Nesterova

    Human Resources Lead, B2B SaaS

    "Anna brings creativity, strong attention to detail, and a positive, collaborative spirit to every project."

  • Konstantin Kasko

    Frontend Engineer, React

    "Anna designs clear, structured solutions that make complex products easier to build and collaborate on."

  • Kirill Pashkin

    Head of Growth at GanttPRO

    "Anna brings strong design intuition, energy, and a positive impact to every team."

  • Alexandra Nesterova

    Human Resources Lead, B2B SaaS

    "Anna brings creativity, strong attention to detail, and a positive, collaborative spirit to every project."

Skills

  • UX Research

  • A/B Testing

  • User Flows

  • UX Research

  • A/B Testing

  • User Flows

  • Interaction Design

  • Product Strategy

  • Rapid Prototyping

  • Interaction Design

  • Product Strategy

  • Rapid Prototyping

  • Design Systems

  • AI-assisted Design

  • Conversion Optimization

  • Design Systems

  • AI-assisted Design

  • Conversion Optimization

Tech Stack

Experience

Senior Product Designer

2023 – 2026

Built a scalable product from scratch, designing user funnels, lifecycle flows, and an engagement ecosystem across web and campaigns. Increased onboarding conversion by 43% through data-driven UX and experimentation.

Brainsome

Limassol, Cyprus and New York, USA

Product Growth Designer

2019 – 2023

Owned core product experience and contributed to SaaS feature design, improving user journeys and interaction patterns. Led experimentation across product and marketing, optimizing conversion through A/B testing and scalable design solutions.

Birdview

Toronto, Canada

UX/UI & Marketing Designer

2018 – 2019

Designed websites and e-commerce experiences for B2B/B2C clients, improving usability and conversion. Collaborated directly with clients to define requirements, shape user flows, and create content structures that increased engagement and task completion.

Web Studio & Freelance

Remote