Growth Marketing System for Birdview
Designed a scalable webinar growth system supporting user journey from awareness to conversion through multi-channel campaigns.
ROLE
PROBLEM
Design problems
No clear UX foundation or reusable structure — each campaign was built from scratch, with inconsistent layouts and user flows across ads, landing pages, and emails.
Business problems
Campaigns were slow to launch and hard to scale. It was difficult to test ideas quickly, maintain consistency, and drive predictable conversion.
RESULTS
+42% increase in landing → registration conversion
3× more webinar sign-ups from paid campaigns
+65% improvement in ad performance (CTR & engagement)
48% webinar attendance rate (above industry benchmark) Scalable campaign system across ads, landing, and email
End-to-end webinar campaign
Designing a connected journey across all touchpoints — from first interaction to registration and follow-up engagement.
Attract — Paid ads (Google Ads, LinkedIn) and social campaigns using two messaging approaches: emotion-driven (pain) and value-driven (B2B), tested to identify the most effective driver of engagement and conversion.
Explain — Landing page with a clear value proposition, webinar topic and practical outcomes, lead magnet (free e-book) introduced as added value.
Convert — Simple registration form, low-friction experience, e-book offered after sign-up to increase conversion.
Nurture — Webinar session and recording, follow-up emails with key takeaways, case study and additional resources.
From registration to post-webinar engagement
I designed a low-friction registration experience where users immediately receive value — a free e-book that helps them engage with the topic before the webinar.
This creates a clear exchange: users sign up in seconds and instantly get something useful in return.
The e-book itself was designed for clarity and quick understanding, based on real user needs and expert insights. Its structure helps users grasp key concepts without friction.
After the webinar, the experience continues. Users receive a follow-up email with additional resources, including a mobile-friendly case study that demonstrates real results.
This approach turns a single interaction into an ongoing journey — from first touchpoint to deeper product engagement.
Campaign impact
I turned fragmented touchpoints into a single, scalable system, solving both UX and business issues.
Campaigns became faster to launch, easier to scale, and more consistent across all channels.
Instead of rebuilding each time, the team now reuses this system for webinars and other campaigns, making execution much faster and more predictable.
Results:
+42% conversion from landing to registration
3× more sign-ups from paid campaigns
+65% improvement in ad performance
48% webinar attendance rate
